Best Platform for Business Websites
Choosing the right platform is one of the most important decisions when building a business website. It affects how your site looks, how it performs, and how easily you can grow it over time.
There are three main platforms most businesses consider: WordPress, Wix and Shopify. Each one works differently and is suited to different types of businesses.
The 3 Main Website Platforms Explained
WordPress
WordPress is the most flexible platform available. It allows you to build almost any type of website, from simple business sites to complex systems, using themes and plugins.
It requires hosting and some setup, but gives you full control over design, functionality and SEO. WordPress is widely used and powers a large portion of the internet because of its flexibility and scalability.
Wix
Wix is an all-in-one website builder designed for simplicity. It uses a drag-and-drop editor, allowing you to build a site quickly without technical knowledge.
It is ideal for small businesses or individuals who want to get online fast with minimal setup. However, it has limitations when it comes to scalability and advanced customisation.
Shopify
Shopify is built specifically for eCommerce. It includes everything needed to sell products online, including payments, inventory and checkout systems.
It is the good option for businesses focused on selling products, particularly if they plan to scale or run a large online store.
Platform Comparison
| Feature | WordPress | Wix | Shopify |
|---|---|---|---|
| Ease of Use | Medium | Easy | Easy |
| Flexibility | Very High | Medium | Medium |
| Best For | Content + business sites | Simple websites | Online stores |
| SEO Control | High | Basic | Good |
| Scalability | Very High | Limited | High |
| Setup | Requires hosting | All-in-one | All-in-one |
| Cost | Free + $10–$30/month hosting | $20–$50/month | $39+/month + fees |
WordPress has the lowest starting cost and the most flexibility, while Wix and Shopify bundle everything into a higher monthly fee.
Risks and Limitations of Each Platform
WordPress
- Requires setup and basic technical understanding
- You are responsible for updates, backups, and security
- Poor plugin or theme choices can cause issues
WordPress gives you full control, but with that comes responsibility. Most risks can be managed with good hosting and simple maintenance habits.
Wix
- Customisation options are restricted compared to WordPress
- Limited flexibility as your business grows
- Difficult to migrate your site to another platform later
Wix is easy to start with, but can become limiting if your business needs more advanced features or scalability.
Shopify
- Ongoing monthly costs and transaction fees
- Reliance on apps can increase costs quickly
- Less flexibility outside of eCommerce use
Shopify is excellent for online stores, but it’s not ideal if your website needs to do more than sell products.
👉 Every platform involves trade-offs — the key is choosing the one that matches your business needs now and in the future.
What Does Each Platform Cost?
WordPress (Self-Hosted)
Cost Structure:
- WordPress software → Free
- Hosting → ~$10–$30/month
- Domain → ~$10–$20/year
- Optional themes/plugins → varies (often free or one-off)
WordPress has the lowest entry cost and the most flexibility. You control what you pay for and can keep costs low, especially in the early stages.
Wix
Cost Structure:
- No free plan for business use (ads removed only on paid plans)
- Paid plans → ~$20–$50/month
- Everything bundled (hosting + builder)
Wix is simple to start, but you pay a monthly fee for the platform. Costs are predictable but less flexible over time.
Shopify
Cost Structure:
- Basic plan → ~$39/month
- Transaction fees may apply
- Apps and add-ons often extra
Shopify is designed for eCommerce, so the base cost is higher. It includes everything needed to sell online but can become expensive as you scale.
👉 Key Difference:
- WordPress → lowest cost, highest control
- Wix → mid cost, easiest setup
- Shopify → higher cost, best for selling
👉 “WordPress is free to use, which is why it’s often the best starting point for small businesses that want flexibility without high ongoing platform fees.”
Which Platform Is Right for Your Business?
👉 Choose WordPress if:
- You want full control
- You want long-term growth
- SEO matters
- You may expand your site later
👉 Best overall for most businesses
👉 Choose Wix if:
- You want something simple
- You don’t want to deal with tech
- You need a small brochure-style site
👉 Best for beginners
👉 Choose Shopify if:
- You are selling products
- You want built-in eCommerce tools
- You want a streamlined store setup
👉 Best for online stores
The Biggest Mistake When Choosing a Platform
Most people choose a platform based on what is easiest today, not what will work long term.
This often leads to:
- having to rebuild the site later
- limited opportunity to expand the offering and customer base
- higher costs over time as your business grows
Key Point:
👉 The best platform is the one that supports your future business, not just your current situation
My Recommendation
For most Australian small businesses, WordPress is the best long-term choice. It provides the flexibility to grow, better control over SEO, and the ability to customise your website as your business evolves.
However, if your goal is to launch quickly with minimal setup, Wix is a strong starting point. If your focus is selling products, Shopify is the better option.
What to Do Next
Once you’ve chosen your platform, the next step is to set up your hosting and begin building your website.
- Where to Host Your Business Website
- How to Set Up a Business Website
- Choose a Domain Name
- Website Planning Guide